China Limits Kids' Gaming: 3 Hours a Week Rule
New Regulations for Minors' Online Gaming in China
The National Press and Publication Administration of China has recently announced new regulations concerning online gaming access for individuals under the age of 18. These rules, effective September 1st, mandate that video game companies limit minors’ playtime to a maximum of three hours per week.
Addressing Gaming Addiction and Health Concerns
These restrictions are being implemented by Chinese authorities to address growing concerns regarding online gaming addiction. The National Press and Publication Administration has stated that excessive gaming can negatively impact the physical and mental well-being of young people.
Implementation Through Real-Name Registration
Game companies will be required to utilize a real-name registration system to enforce these time limitations. This system was initially pioneered by Tencent in 2018 with its popular mobile game, Honor of Kings.
Previous Restrictions and Evolving Concerns
Earlier limitations, while in place, were less stringent. Previously, children aged 12 and under were permitted up to one hour of daily gameplay, while those between 13 and 18 could play for a maximum of two hours each day. Initial concerns centered around the increasing prevalence of myopia among minors.
Verification and Regulatory Oversight
The registration process necessitates ID verification, ensuring that each individual is limited to a single account linked to their verified identity. Regulatory bodies will conduct regular audits to confirm compliance with these new regulations.
Potential Impacts and Unanswered Questions
The effects of these new rules on the broader video game industry remain to be seen. The regulations specifically target online gaming, potentially excluding solo gaming experiences from these restrictions.
Furthermore, it remains unclear whether these requirements will extend to console games and titles originating from outside of China, necessitating the implementation of the real-name registration system across all platforms.
Circumvention and Adult Access
Some younger players may attempt to bypass these restrictions by registering accounts on servers located in other countries. It is important to note that these limitations do not apply to adult players, who will continue to have unrestricted access to online games.
Industry Response
Following the announcement, Tencent released a statement affirming its support for the new regulations. The company pledged to swiftly implement the requirements outlined in the notice.
Market Reaction
As reported by Bloomberg, shares of NetEase have experienced an 8% decline compared to the previous day’s closing price. NetEase, a prominent Chinese game developer, relies more heavily on gaming revenue than the more diversified Tencent.
- Key Restriction: Three hours of gaming per week (8 PM to 9 PM on Fridays, Saturdays, and Sundays).
- Enforcement Method: Real-name registration and ID verification.
- Primary Concern: The impact of online gaming on the health of minors.