Cymbio Raises $7M to Fuel Global E-commerce Expansion

Cymbio Secures $7 Million in Series A Funding

Cymbio, a startup headquartered in Tel Aviv, Israel, specializing in “brand-to-retailer connectivity,” has recently announced the completion of a $7 million Series A funding round.

Platform Designed for Seamless E-commerce Expansion

Roy Avidor, CEO and co-founder alongside Mor Lavi and Gilad Zirkel, explained that the platform’s core function is to facilitate brand product sales across any desired e-commerce marketplace.

Traditionally, integrating a new marketplace necessitates a detailed cost-benefit assessment. Questions arise regarding setup expenses, projected sales volume, and margin viability. Avidor asserts that Cymbio streamlines this process, making it immediately advantageous through rapid integration.

Automated Marketplace Management

The platform automates the handling of variations between different marketplaces. This includes adjustments to product page taxonomy and image specifications, as well as synchronization of inventory, order tracking, and returns processing.

Brands can leverage drop shipping fulfillment, retaining control of product storage and shipment. This approach also provides access to valuable customer data, including names and addresses.

Adapting to Evolving Brand Strategies

Avidor highlighted the growing recognition among brands that establishing a presence where customers are is crucial. While not every marketplace will be utilized, Cymbio minimizes obstacles related to time and financial investment, with brand perception and visibility becoming the primary considerations.

Significant Growth and Performance Metrics

In 2020, Cymbio experienced a twelvefold increase in its customer base. Current clients include prominent brands such as Steve Madden, Marchesa, Camper, and Micro Kickboard.

The company reports a 91% reduction in the time required to launch on a new marketplace, coupled with an average 65% increase in digital revenue for its customers.

Future Development and Investment

The Series A funding will be allocated to expanding the sales and marketing teams and continuing product development. Currently, the development team is focused on creating a “no-code integration” solution.

This new integration will allow for quick connections to any platform without the need for developer expertise.

Investment Details

Vertex Ventures led the funding round, with additional participation from Udian Investments, Payoneer founder Yuval Tal, and Sapiens co-founder Ron Zuckerman.

Emanuel Timor, general partner at Vertex Ventures Israel, stated, “We believe deeply that Cymbio’s technology will fundamentally change the game for brands that sell online, making long, cumbersome integrations a thing of the past.”